If you think that you can just open an animal shelter in the area and people will just start walking in, then you are wrong!
Every shop, no matter how big or small needs proper branding and marketing strategies to succeed in the competitive environment and that task is not quite as easy as you think.
Below mentioned are a few tips to craft your own pet logos for your local shop:
1. Use Images Of Animals That Are Easily Recognizable:
It is always a smart move to use images of animals that are easily recognizable all over the world. For example, if you are using images of cats and dogs in your brand mark, then it is an emblem that the viewers will be able to relate to all over the world. Cats and dogs are also two of the most popular animals to be kept as house pets which make their images on the trademark design suitable.2. Make Sure That The Animal Images That You Use Instigate A Maternal Feeling Within The Viewer:
You can illustrate the animal images in several ways but the images that would be most appealing to your viewers are the ones that instigate a maternal feeling inside you. For that, it is wiser to use images of puppies and kittens instead of cats and dogs. Imagine yourself crossing the road and you come across a big banner consisting of an image of a puppy with big, woeful eyes waiting to be adopted.
Will you ever be able to resist that?
3. Use Fonts That Are Big And Thick With Soft Edges:
The typeface and text of your emblem should be easily understandable. For that, you should use fonts that are straight, big and thick with soft edges. Fonts will soft edges look informal and comfortable while straight fonts add an air of professionalism to the symbol. As an animal shop, that is the best way to convey professionalism and ease to your customers.
4. Use Bright And Attractive Colors For Your Emblem And Neutral And Light Colors For The Background:
Don’t make your free pet logos too loud to be unappealing. It will make the emblem look tacky and low quality. If you are using bright colors in the image, then make sure that you keep the background in light colors so that the central focus of the image remains on the image of the monogram.Once you have finalized your store design, make sure that you use the same emblem on every communication medium; from the banner to the business cards so that your store image can remain consistent in the eyes of the customers. Design your emblem keeping in mind that this image will remain your store for a very long time. Changing logo frequently will only confuse the customer and he will never be able to associate himself with the shop.